Worldwide, the franchise has grossed over $6 billion in retail sales. There is also a Ben 10 toy line manufactured by Bandai for the first four shows and Playmates Toys for the reboot. Spanning 15 years, it is Cartoon Network's longest-running franchise to date. It consists primarily of 5 television series and 4 films, the latter of which aired between August 2007 and March 2012. The Ben 10 franchise has received widespread critical acclaim, winning 3 Emmy Awards. The Omnitrix initially contains ten aliens, although later on Ben obtains more species by adding their DNA. Using the Omnitrix, Ben can transform into powerful aliens with various abilities. The series centers on a boy named Ben Tennyson who acquires the Omnitrix, an alien device resembling a wristwatch, which contains DNA of different alien species. Ben 10 is an American media franchise created by Man of Action Studios and produced by Cartoon Network Studios.